Lead generation platform
LeadScout
A lead generation platform that needed a real product foundation — accounts, billing, and a database that could scale with usage.
Next.jsPostgresStripe
The challenge
What we walked into
The founder had a validated idea and a spreadsheet-based prototype, but no production infrastructure to onboard paying customers or handle real lead volume.
The approach
What we built
Postgres-backed data model
Designed a relational schema that could handle growing lead volume and complex filtering without slowing down.
Stripe billing built in
Wired up subscriptions and metered billing from day one, so the product could start charging customers at launch.
Conversion-focused lead flows
Rebuilt the lead capture and follow-up flow around what actually gets a lead to convert, not just what's easy to build.
The results
What changed
- 3x lead conversion
- Production infrastructure ready for paying customers
- Billing live from the first day of launch